Miscellaneous

India's first ever Virtual Stores for Yebhi.com across the largest most prominent café chain. NFC powered virtual shopping wall's in 30 cafés across Delhi and Bangalore (India), in the likeness of display racks that one comes across at high-end stores, to enable people to shop off these virtual racks during their coffee break. For indians shopping is a leisure activity with family and friends. The idea was to take Yebhi.com to people and let them shop in leisure over a cup of their favorite coffee! Achieved with the help of an innovation called NFC --microchips that allow for scanning of a magnetic tag via smart mobile phones, consumers were able to just tap and shop on Yebhi.com, with their smart phones, in a matter of minutes. Technology was integrated with a strong creative aspect, to successfully engage shoppers with the brand.

With hundred's of media stories buzzed online in the first week itself, this campaign introduced Indians to online shopping via the revolutionary virtual shopping wall, making it quicker, more fun and extremely simple to shop, with its unique concept of coffee shopping, 1st time consumers overcame their hesitation to shop online as myths were busted and the ease, range as well as deals on Yebhi.com came alive.

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The Retail Design Institute and Lowe's provide a sneak peak into the home improvement chain's Manhattan locations. These projects have been recognized for their innovative approaches to all aspects of retail, including branding, visual merchandising, graphics, wayfinding, use of technology, fixture design, lighting, materials and sustainability. Find out more about what it takes to create the successful store experiences that contribute to New York’s exciting retail landscape.

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See how eye tracking technology from Tobii Pro integrated into HTC Vive VR is applied in different research fields in this short one minute video.

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Як VR технології можуть вплинути на роздрібну торгівлю? Днями ми побували на VR People Public Party, познайомились з професіоналами цієї сфери та дізнались про інноваційний продукт VR Infinity.

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Augmented Reality Shopping created by ODG
Developed by Mastercard, ODG and Qualcomm with thanks to Saks 5th Avenue.

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Learn how Payscout launched a revolutionary VR commerce app to help merchants transform virtual transactions into real money.

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