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Yebhi.com's virtual stores powered by NFC

Published on Aug 22, 2013

India's first ever Virtual Stores for Yebhi.com across the largest most prominent café chain. NFC powered virtual shopping wall's in 30 cafés across Delhi and Bangalore (India), in the likeness of display racks that one comes across at high-end stores, to enable people to shop off these virtual racks during their coffee break. For indians shopping is a leisure activity with family and friends. The idea was to take Yebhi.com to people and let them shop in leisure over a cup of their favorite coffee! Achieved with the help of an innovation called NFC --microchips that allow for scanning of a magnetic tag via smart mobile phones, consumers were able to just tap and shop on Yebhi.com, with their smart phones, in a matter of minutes. Technology was integrated with a strong creative aspect, to successfully engage shoppers with the brand.

With hundred's of media stories buzzed online in the first week itself, this campaign introduced Indians to online shopping via the revolutionary virtual shopping wall, making it quicker, more fun and extremely simple to shop, with its unique concept of coffee shopping, 1st time consumers overcame their hesitation to shop online as myths were busted and the ease, range as well as deals on Yebhi.com came alive.
 

Lowe's NYC virtual store tour

Published on Jan 18, 2016

The Retail Design Institute and Lowe's provide a sneak peak into the home improvement chain's Manhattan locations. These projects have been recognized for their innovative approaches to all aspects of retail, including branding, visual merchandising, graphics, wayfinding, use of technology, fixture design, lighting, materials and sustainability. Find out more about what it takes to create the successful store experiences that contribute to New York’s exciting retail landscape.
 

Що спільного між VR та роздрібною торгівлею?

Published on Aug 8, 2017

Як VR технології можуть вплинути на роздрібну торгівлю? Днями ми побували на VR People Public Party, познайомились з професіоналами цієї сфери та дізнались про інноваційний продукт VR Infinity.
 

Virtual reality payments transform ecommerce | Oracle

Published on Feb 2, 2018

Learn how Payscout launched a revolutionary VR commerce app to help merchants transform virtual transactions into real money.
 
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