Miscellaneous

Administrator · Jan 31, 2013

Computational Advertising -- The Science Behind Online Advertising and its Challenges

Uploaded on Jan 13, 2012

Presenter: Mani Abrol, Lexity Labs

Abstract:
The central challenge in online advertising is -- "showing the best ad to the right user, at the right time to maximize the return for the publisher and the advertiser". As large advertiser networks such as Google, Yahoo, Microsoft and academics are strive to solve this problem, it has led to a new sub discipline in computer science -- Computational Advertising. The goal of this talk will be to understand the challenge and explore the fundamental areas of computer science which are being applied to solve it.

Administrator · Mar 21, 2016

Article "Virtual reality: The last frontier in native advertising"

by Alex Debelov
October 18, 2015

Administrator · Mar 31, 2016

Article "How We Should Be Thinking About Advertising In Bot and Messenger Apps"

by Jarrod Dicker
March 19, 2016

Administrator · Jun 27, 2016

Article "Targeted advertising through vehicle choice -- an interesting experiment (and blunt tool)"
A consortium of vendors is delivering targeted billboard advertising based on some pretty random inputs

by Ben Kepes
June 27, 2016

Administrator · Apr 25, 2018

Article "A brief history of artificial intelligence in advertising"

by Lori Goldberg
April 25, 2018

Administrator · May 13, 2019

Rise of the (advertising) machines, Michael Tidmarsh (Ogilvy) Strata Data Conference UK 2019

Uploaded on May 2, 2019

Ogilvy’s Mike Tidmarsh looks at how data and AI are radically reshaping the world of marketing communications and explores the impacts—good and bad—for professionals and consumers alike.

Administrator · May 15, 2019

Article "5 AI-Powered Tools To Automate Ad Campaigns"

by Harshajit Sarmah
May 14, 2019

Administrator · Apr 17, 2023

Article "Discussion: AI & ads"
Handle with care

by Christina Moniz and Geetika Srivastava
April 17, 2023

Administrator · Apr 17, 2023

Article "KitKat ribs AI in hilarious new ad campaign"
The creative team took a break.

by Joseph Foley
April 17, 2023

Administrator · Apr 17, 2023

Article "ReBid launches GPT based AI Assistant for Ad campaign optimization"

April 17, 2023

ReBid, the leading Madtech Intelligence platform, announces the launch of a new GPT-based AI assistant capable of analyzing past campaign data from over 20 ad tech platforms.

rebid.co

Rajiv Dingra

Administrator · May 31, 2023

Article "WPP teams up with Nvidia to use generative AI in advertising"
Technology platform will drastically speed up production of bespoke content for clients

by Daniel Thomas
May 29, 2023

Administrator · Jun 10, 2023

Article "Generative AI Is Moving Into Adtech. But Which Companies Will Stand The Test Of Time?"

by Keerthi Vedantam
June 2, 2023

Administrator · Jun 30, 2023

Article "The ad industry is going all-in on AI"
At Cannes Lions, the year’s biggest ad event, you couldn’t escape talk of ChatGPT or Midjourney, even at the yacht parties.

by Shirin Ghaffary
June 29, 2023

Administrator · Apr 7, 2024

Article "How the Ad Industry Is Making AI Images Look Less Like AI"
Users of generative artificial intelligence imagery are learning new tricks to avoid its shiny, sometimes seven-fingered look

by Katie Deighton
April 2, 2024

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