PDA

View Full Version : Home Smart division, IKEA, Delft, Netherlands



Airicist
19th December 2019, 00:12
IKEA (https://pr.ai/showthread.php?16891)

ikea.com/gb/en/product-guides/ikea-home-smart-system (https://www.ikea.com/gb/en/product-guides/ikea-home-smart-system)

Global Business Area Manager - IKEA Home smart - Björn Block (https://www.linkedin.com/in/bj%C3%B6rn-block-57753a30)

Business Leader - Business Leader (https://www.linkedin.com/in/johanna-nordell-891a6a33)

Business Leader - Rebecca Töreman (https://www.linkedin.com/in/rebecca-t%C3%B6reman-0b884744)

User Experience Manager - Bilgi Karan (https://www.linkedin.com/in/bilgikaran)

Airicist
19th December 2019, 00:19
"IKEA invests heavily in the smart home going forward (https://newsroom.inter.ikea.com/news/ikea-invests-heavily-in-the-smart-home-going-forward/s/211c6cbc-6db5-4c5b-bb52-391741fca4c1)"

August 16, 2019

Airicist
19th December 2019, 00:20
Article "Ikea goes all in on smart home tech (https://www.theverge.com/2019/8/17/20809976/ikea-home-smart-business-unit)"
‘We are just getting started’

by Thomas Ricker
August 17, 2019

Airicist
19th December 2019, 00:22
https://youtu.be/L23JPc9h3nc

Inside Ikea’s big bet on smart home tech

Dec 18, 2019


For seven years, Ikea has treated the smart home as a hobby. That’s changing now that Björn Block’s Home Smart division has been promoted to the same importance as Living Room, Bedroom, and all the other Ikea businesses that have come to define the company. Ikea faces the challenge of teaming up with Google, Amazon, Apple, and other tech giants while also battling them for primacy in the home.

"IKEA 2.0 (https://www.theverge.com/2019/12/18/21024497/ikea-smart-home-tech-sweden-furniture-sonos-meatballs-bjorn-block)"
The Swedish furniture giant has conquered living rooms, bedrooms, and bathrooms — but can it hang on to the future of the home?

by Thomas Ricker
December 18, 2019