Developer - Macy’s, Inc.
Developer - Macy’s, Inc.
"Macy’s, Inc. Launches New App and In-Store Technology Features to Enhance the Consumer Shopping Experience"
Macy’s best-in-class app will power Mobile Checkout and Augmented Reality
Mobile Checkout will scale to all stores nationwide by year-end and an In-App Augmented Reality furniture experience launches next month
In-Store Virtual Reality furniture shopping experience scales to 60 locations this year
March 19, 2018
Article "Macy’s is using VR instead of AR to sell furniture"
The company is turning to in-store virtual reality experiences to showcase room layouts
by Chaim Gartenber
March 18, 2018