Makr Shakr, robotic bartending system, Torino, Italy

Developers:

MIT Senseable City Lab

Carlo Ratti Associati

Home page - carloratti.com/project/makr-shakr

Website - makrshakr.com

youtube.com/Makrshakr

facebook.com/makrshakr

twitter.com/makr_shakr

linkedin.com/company/makr-shakr

instagram.com/makrshakr

Bionic Bar, Quantum of the Seas

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Makr Shakr is a new robotic bartending system that allows users to create, in real-time, personalized cocktail recipes through a smart phone application and transform them into crowd-sourced drink combinations. The cocktail creation is assembled by three robotic arms, whose movements - visualized on a large display positioned behind the bar - mimic the actions of a bartender, from the shaking of a martini to the thin slicing of a lemon garnish. The system explores the new dynamics of social creation and consumption - ‘design, make and enjoy’ - and in just the time needed to prepare a new cocktail.

Instead of trying to replace a bartender with a robot, Makr Shakr is a social experiment that looks at how people might embrace the new possibilities offered by digital manufacturing. In Makr Shakr, social connections are woven throughout the co-creation and mixing of ingredients, which are then fed back to the user through the app. With this new technology, consumers can learn from each other, sharing connections, recipes and photos on social networks. Furthermore, Makr Shakr can monitor alcohol consumption and blood alcohol levels - something beyond what a traditional bartender can do - hence promoting responsible drinking.

Makr Shakr will be unveiled at Google I/O in San Francisco on 15 May 2013.

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"Makr Shakr – Robotic ‘barmen’ and crowd-sourced drinks"

by Filip Visnjic
September 4, 2013

Article "Robotic barman mixes a perfect cocktail"
Making a semi-debut at Milan Design Week was Makr Shakr, a trio of drink-mixing robots shaking up crowd-sourced cocktails.

by Michelle Starr
April 15, 2013

https://vimeo.com/71348592

Makr Shakr
July 30, 2013

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User interface, web application and identity for Makr Shakr, an installation at the Google I/O Conference and Milan Design Week, 2013. Design by Eddie Opara/Pentagram. Developed in collaboration with MIT Senseable City Lab.

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https://youtu.be/gdvfDTZcHQM

Published on May 14, 2013

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Want to mix a drink with your home?
On Wednesday May 15, Makr Shakr - a new robotic bartending system designed by researchers at the MIT Senseable City Lab - will be unveiled at Google I/O in San Francisco. The new mixology system allows users to create in real-time personalized cocktail recipes through a smart phone application and transform them into crowd-sourced drink combinations.

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https://youtu.be/zMdUjaqZtmc

Makr Shakr at Milan Design Week

Published on Oct 23, 2014

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Makr Shakr was originally launched in 2013 when Google requested MIT Senseable City Lab and professor Carlo Ratti to develop an installation which studied how new technologies affect people's lives.

The first prototype was revealed to the public during the Milan Furniture Fair 2013, when Makr Shakr was installed in Galleria Vittorio Emanuele II at the heart of Milan.

Makr Shakr was later on presented at Google I/O 2013 After Hours conference in San Francisco, where the audience showed great excitement towards social creation and consumption via the robots.

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https://youtu.be/AJ8Ra5c56Zc

Makr Shakr - The Story

Published on Apr 9, 2015

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Launched in 2014, the Makr Shakr Company aims to empower people with new robotic interactions, especially in the food and beverage sector. The company is dedicated to three core values: creativity, simplicity, enjoyment. The Makr Shakr bar system was designed by award-winning practice
Carlo Ratti Associati, combining future robotics with Italian design roots. The recipient of many awards – including D&AD and Core77 – it was developed in the city of Torino, Italy, the birthplace of Martini and Vermouth. Today Makr Shakr bar system continues with cocktail innovation.

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https://youtu.be/NqrSeCnyNNA

Makr Shakr On The Road - Preview

Published on Aug 11, 2015

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The world's most advanced robotic bar system is about to get a whole lot better: get ready for a brand new Makr Shakr experience.

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https://youtu.be/zlFaTxYvf7M

Makr Shakr On The Road - Training the Robotic Arm

Published on Aug 13, 2015

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Final training underway for two of the most advanced bartenders in the world. Hold tight.

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https://youtu.be/1JO9BH_oZjs

Makr Shakr On the Road...launching soon!

Published on Aug 17, 2015

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Only few days to go....

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https://youtu.be/Czea4J-Zuv0

MakrShakr on the road at Expo Milan 2015

Published on Nov 9, 2015

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This summer, a shiny new Makr Shakr robotic bar system got on the road and reached Expo Milan 2015, serving thousands of drinks to thirsty Expo visitors in collaboration with Coop and the Future Food District pavilion. Check the video recap of this amazing journey into innovation.

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https://youtu.be/EivBxP3kqWs

Makr Shakr - How it works

Published on May 9, 2016

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Ever wondered how the Makr Shakr robotic bar works? In this video we show in detail all the phases of the creation of a cocktail. Spoiler alert: it will make you thirsty!

Shootings - Nicholas Marchesi
Editing - Damiano Gui
Bar Operations - Alfredo Marinucci

Starring - Michele D'Aliessi, Sofia Da Silverio, PinkFlamingo and TeleMagenta

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https://youtu.be/19aqVOrXBTM

Makr Shakr - Bionic Bar 360 degree tour

Published on Jun 1, 2016

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Step inside the Bionic Bar powered by Makr Shakr onboard Royal Caribbean cruise ship Harmony of the Seas thanks to this 360° video tour.
Shootings by Conrad Piccirillo.

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https://youtu.be/mWZbjlZPUcM

Makr Shakr - how it works - short teaser

Published on Sep 20, 2016

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Get the feeling of the Makr Shakr experience in less than 2 minutes!

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https://youtu.be/sp-9-CnN-fs

Makr Shakr is back to its home town Turin, for a robotic cocktail night

Published on Aug 2, 2017

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Carlo Ratti Associati's start-up, Makr Shakr, is back in its home town Turin (Italy). To celebrate the opening of its new offices, the robotic bar has entertained the city with a robotic cocktail night.

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https://youtu.be/JBvuteQhAqI

Makr Shakr 4.0 experience

Published on Jan 25, 2019

https://youtu.be/H6GgpzqBPPg

Makr Shakr presents Toni

Published on Mar 27, 2019

https://youtu.be/5AUs3j2mkrQ

A rooftop robot bartender in Milan: Dolce Vita by KUKA and Makr Shakr

Nov 16, 2019

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Mix ice cubes, a dash of rum and cola. Add a slice of lime – and the Cuba Libre is ready. On the roof terrace of the TownHouse Duomo hotel in Milan, however, it's not a bartender that mixes the drinks, but a robot. Visitors can place their order with "Toni", a KUKA robot of the KR AGILUS series, by app – and enjoy the freshly prepared drink a few minutes later. Only with small talk "Toni" has its difficulties...

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https://youtu.be/_J4VXcy_9Wk

A robot rooftop bartender by Makr Shakr & Kuka - Town House Duomo - Piazza Duomo / Milan

Nov 18, 2019

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Toni our robotic bartender is present at The View by Makr Shakr Rooftop!
Combining the very finest Italian craftsmanship with high-end technology and elegant finishes, the robotic bar features two KUKA mechanical arms that can precisely prepare and serve any drink in seconds – shaking, stirring, and muddling with co-ordinated, dance-like movements.

Makr Shakr and KUKA work together to make collaborate safely and efficiently, the bar system.

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