Hot on the heels of the metaverse frenzy, Wunderman Thompson has built a bespoke metaverse to give clients the opportunity to find out more about this new frontier of customer experience.
The Wunderman Thompson metaverse will explore how virtual and physical realities can converge and the elements of the metaverse that will shape our future and change how we do business. The branded metaverse experience will examine the meta-trends that impact consumers through the creation of MetaLives, MetaSpaces, MetaBusiness, and MetaSocieties. ‘Inspiration Kiosks’ will also be placed throughout the metaverse to give users contextual information about the experience and insight from Wunderman Thompson Intelligence’s recent report, ‘Into the Metaverse’.
Wunderman Thompson partnered with Odyssey to bring this platform to life and will premiere the experience at 11am PST on Thursday 6 January, during a session at CES led by Emma Chiu, Global Director of Wunderman Thompson Intelligence.
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