Autonomous checkout stores, Standard Cognition Inc., San Francisco, California, USA

The Next Unicorns: Standard Cognition CEO & Co-founder Jordan Fisher is making autonomous checkout available anywhere through camera computing, raised $86M to compete against Amazon Go, potential for other market opportunities, empowering both customers and retailers — filmed at the Standard Store in SF — E3 of 10-ep miniseries

0:52 Jordan's inspiration for Standard Cognition
1:18 How Standard Cognition works
4:45 Scaling by removing friction from shopping
5:33 What kind of cameras does Standard Cognition use?
7:46 The purpose of the Standard Store
9:02 Onboarding store items to the system
13:00 Can Standard Cognition's system recognize actions?
13:45 Expanding Standard's system to other use cases
17:15 How their cameras recognize theft
22:54 Reaction to the Standard Store?
24:50 How does a store with autonomous checkout protect itself from smash & grab burglary?
29:50 Desire to adopt this technology throughout the retail industry
34:40 What autonomous checkout can do for society?
40:10 Standard Cognition is currently in "Shadow Mode", when will they officially launch in stores?
41:33 Competing against Amazon Go
46:35 How delivery plays into Standard Cognition's plan
47:05 How do big-box retailers look at the autonomous checkout movement
50:09 Reflecting on Jordan's time at the SEC

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Now open in San Francisco. Visit Standard Store, a new kind of retail store with no checkout lines. Just walk in, take things, and walk out.

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AI is about to change retail as you know it forever. Checkout free experiences offer shoppers the freedom to safely shop in minutes, without waiting in line. Join Standard and our partners as we usher in the era of checkout free retail. The wait is over!

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Today, Standard Cognition launches its first few stores nationwide, including one at the University of Houston. Today we'll get to see one of their first locations and chat with founder and CEO Jordan Fisher who shares what it took to get here, and what makes Standard Cognition ready for mass rollout to thousands of stores.

Amazon Go couldn't do what this team has done. And they'll be able to arm the rebels (thousands of convenience stores and grocery stores) before Amazon eats their lunch. I'm an investor and on the board of Standard Cognition — so it's a big moment today for me too.

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AI is changing retail as you know it forever. Checkout free experiences offer shoppers the freedom to safely shop in minutes, without waiting in line. Join Standard and our partners as we usher in the era of checkout free retail. The wait is over!

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The Standard platform has revolutionized retail. The world's leading autonomous checkout platform, Standard helps companies like Circle K and the Compass group retrofit existing store in weeks and deliver a fast, safe, and fun shopping experience to customers.

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Adding checkout-free experiences to retailers' existing stores is simple and convenient thanks to Standard AI, the world's leading autonomous checkout platform. Retrofits can be implemented in weeks with minimal installation time and no store closures—all while customers continue to shop.

The first and best-funded startup in this space, Standard AI has launched multiple operational stores with customers around the world including Circle K and Compass Group.

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Students at San Jose State University (SJSU) now have one less excuse for being late to class. The SJSU Ginger Market has been transformed into an autonomous retail experience, enabling students, faculty, and staff to grab the items they want and go—without having to scan anything or wait in line to pay. This first-of-a-kind store sells an assortment of items essential for campus life: a variety of pan-Asian snacks and meals, made-in-house sushi, poke bowls, locally roasted coffee, popular beverages, mochi, and more.

Using AI-powered computer vision systems mounted at strategic locations throughout the store, the system accurately identifies the products shoppers select and automatically records the purchases on the SJSU Boost mobile app—eliminating time spent at traditional checkout areas. The autonomous checkout system allows shoppers at the SJSU Ginger Market to skip the checkout line and receive detailed, accurate receipts in minutes.

Building on a rich history of technological innovation, the university worked with Chartwells Higher Education and Standard AI, the world’s leading computer vision platform for retail, to retrofit the market without ceasing store operations or altering its layout. Standard AI was able to integrate fully with retail operations, including inventory management systems and visual merchandising.

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Jordan Fisher, CEO of Standard AI, is passionate about changing the real-world retail experience by unlocking better shopping experiences with computer vision. Fisher will discuss applying computer vision models to the physical world to create human-centric applications; augmenting retail staff with better inventory tools and store layout analytics; and creating better shopper experiences with autonomous checkout. Even given the challenges in today’s retail environment—the labor shortage, inflation, the supply chain crunch, and difficulties competing against tech giants—shoppers expect more options and a better experience. Fisher’s vision is to allow customers to come in, shop, skip the checkout line, and get a receipt within minutes after they leave. At a shop at San Jose State University, traffic increased by 20%, average total receipts increased by almost 23%, and there was a decrease in wait time by over 50%. Further, store employees get analytics about which items are out of stock or misplaced, as well as traffic patterns about individual shoppers that do not collect PII. Fisher has spent his career focusing on both fundamental research and product development. He has worked in computational fluid dynamics, securities regulations, video games, machine learning, and retail, and seeks out areas where innovative products can be forged by tackling difficult research initiatives.

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