For over 500 years, Leonardo Da Vinci’s world-renowned Mona Lisa has captured attention for her enigmatic smile. We have now revealed her secrets in an eye-catching campaign to promote the new #BMW Intelligent Personal Assistant on the square in front of Centre Georges-Pompidou in Paris.
The #BMWGroup campaign focused attention on the new BMW Intelligent Personal Assistant, which will be riding along as a digital passenger in selected BMW models from March 2019. It helps the driver operate the vehicle, by controlling vehicle functions as and when they are needed. There are already more than 11 million connected BMW Group vehicles on the roads worldwide, as well as three million registered BMW Connected users. The BMW Intelligent Personal Assistant is poised to continue this success story.