iRobot Corporation, home, military and police robots, Bedford, Massachusetts, USA

iRobot designs and builds robots that make a difference in people's lives. Our cleaning robots provide faster, smarter ways to get dirty jobs done and our military robots protect those in harm's way.

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Robotic housekeepers? iRobot's got 'em. CEO Colin Angle joins us to discuss a slew of other task-based 'bots and his vision of the future.

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It's not a secret we love robots here at BLR, so we wanted them to be the heroes in our latest promo clip. Luxury cars with powerful engines to drive through roads under severe speed restrictions, cable TV that allows us to pay to watch all kind of sports, all from our comfortable sofa, and of course, hyper expensive cell phones that do almost everything but making a decent phone call.

Yes, our happiness is based on things we don't need and governed by entities we don't control, so what? Sit down and turn on the tv!

The robots were taken from real Japanese robot model kits, and they now hold a privileged position in our freak museum. The bad guy spits real smoke out of its mouth! The environment is made of cardboard houses that were integrated with the help of camera tweaks. It all serves to the purpose of creating a dumb homogeneous atmosphere in which we're defined by what we've got, that is, the same lame things.

Don't take the message too seriously. This is a promo video we've done to laugh at ourselves. We all have an i-diot inside, and it's so fun!

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5 part mini series, aired in 2013 on BloombergTV.

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Let's face it, not all messes are made the same. iRobot helps you tackle everyday messes with Roomba vacuuming robots and Braava mopping robots. Just press clean and they know what to do.

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Imprint™ Link Technology enables truly automated floor cleaning. Roomba® s9 and Braava jet® m6 robots map your home and clean your floors, vacuuming then automatically mopping, without any effort from you.

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