ShopperMX, virtual platform with virtual reality simulations, InContext Solutions, Chicago, Illinois, USA

Here at InContext, we have a new 360-degree video tour of one of our store environments, shown above. It can be viewed normally from a screen, or used on a phone through Google Cardboard to take a more immersive tour of the realistic virtual world leveraged by our customers. We can use these types of videos to demonstrate all the ways VR can help optimize in-store planning, and give viewers a one-of-a-kind look at how detailed our environments get (you can look up at the ceiling--have you ever even looked at a grocery store ceiling before?)

These VR video capabilities are only going to get better and more useful in the business world, and we're excited that we're on the forefront of this technology in the CPG space.

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In a world where retail innovation is key to staying relevant but costs and time invested in this process can be exorbitant, ShopperMX™ 3D virtual store simulation software, is changing how companies ideate, evaluate and activate new concepts.
Virtual is better than reality. Virtual brings your ideas to life before you invest in the physical development process. If you are spending on mock centers, travel, real-estate, fixtures, labor, sales materials, research or category reset fees during the innovation process, there are opportunities to reduce spend and improve process with ShopperMX.

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Putting virtual reality in the hands of the user, ShopperMX is used to create new retail concepts, collaborate with partners, test concepts for success and then communicate them in the market. Whether reviewing store layouts, category assortments, product adjacencies, planogram flow or in-store marketing, ShopperMX™ has the tools you need to move your business forward.

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Innovations in virtual reality and machine learning are redefining the future of retail. InContext Solutions and Intel are bringing together these revolutionary technologies to help brands and retailers improve store layouts and increase shopper engagement, launching visual merchandising into the 21st Century.

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