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Thread: Home Smart division, IKEA, Delft, Netherlands

  1. #1

    Home Smart division, IKEA, Delft, Netherlands

    IKEA

    ikea.com/gb/en/product-guides/ikea-home-smart-system

    Global Business Area Manager - IKEA Home smart - Björn Block

    Business Leader - Business Leader

    Business Leader - Rebecca Töreman

    User Experience Manager - Bilgi Karan

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    Article "Ikea goes all in on smart home tech"
    ‘We are just getting started’

    by Thomas Ricker
    August 17, 2019

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    Inside Ikea’s big bet on smart home tech

    Dec 18, 2019

    For seven years, Ikea has treated the smart home as a hobby. That’s changing now that Björn Block’s Home Smart division has been promoted to the same importance as Living Room, Bedroom, and all the other Ikea businesses that have come to define the company. Ikea faces the challenge of teaming up with Google, Amazon, Apple, and other tech giants while also battling them for primacy in the home.
    "IKEA 2.0"
    The Swedish furniture giant has conquered living rooms, bedrooms, and bathrooms — but can it hang on to the future of the home?

    by Thomas Ricker
    December 18, 2019

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