SMS value chain is broken!
Making an SMS API work is hard. Some of the challenges include: latency, especially when the carrier infrastructure starts queuing; the hub and spoke aggregation model is driven by least cost routing, not quality management; there is no method to ensure messages are routed correctly; and each market has different regulations. Oh, did I mention that the carriers' spam filters can block legitimate sensitive traffic? I'll discuss why it is critical to solve these challenges holistically to make the SMS API work and scale.
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