Relay was briefed by Rockrobo – a brand that is part of the Mi Jia ecosystem of interconnected devices – to create a film to launch a smart vacuum cleaning robot.
In this video, we had a lot of fun bringing the functionality of a vacuum to life. Our mission was to differentiate Rockrobo from the competition and to fully communicate the vacuum’s robust feature set. So we told the story of a family of three, where the daughter uses the smart vacuum to effortlessly clean the house and impress her parents.
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