Stop falsely advertising products as "Artificial Intelligence"

Published on Jan 12, 2017

Does this toothbrush, washing machine, and bed have artificial intelligence?? No. None of them actually do, despite advertisements. Kim Horcher breaks it down.

"Every year, the marketing arm of the tech industry huddles around a simmering cauldron of PR gumbo and fishes out a single word or phrase that will embody the hope — and hype — of the latest generation of gadgets. Previous examples have ranged from the charmingly vague (the “Internet of Things”) to the idiotic (the use of “smart” as a catch-all modifier) and the merely hopeful (“3D TVs” were doomed from the start really.) In 2017, though, you should prepare for the over-use of the latest favorite: artificial intelligence."*