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Thread: Aura, AI assistant, Telefónica S.A., Madrid, Spain

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    Aura, AI assistant, Telefónica S.A., Madrid, Spain

    Developer - Telefónica S.A.

    Home page - aura.telefonica.com

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    Telefónica presents 'AURA'

    Published on Feb 26, 2017

    The application of cognitive capabilities to its platforms will allow Telefónica’s customers to know, manage, and control their digital lives with the company, and discover new customer propositions.

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    Article "Telefónica bets on artificial intelligence for its digital transformation"
    Mobile World Congress: Telefónica is putting a ‘brain’ in its network as it launches AI assistant Aura, but says the company will need to transform and digitise every part of the company to take advantage of the opportunity.

    by Mindi Chahal
    February 27, 2017

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    What is Aura?

    Published on Jul 31, 2019

    Two years ago we announced that we wanted a new model of relationship with our customers.
    At Telefónica we are firmly committed to the digitalisation of our services and the transformation of our networks into the networks of the future.
    With all the platforms interconnected, built from our network, we were able to provide Telefónica with Artificial Intelligence capabilities in a natural way.
    Aura is Telefónica's Artificial Intelligence. Designed with a purpose: to create a new relationship with the customer based on trust.

    Aura is reality.

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