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Thread: Aura, AI assistant, Telefónica S.A., Madrid, Spain

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    Aura, AI assistant, Telefónica S.A., Madrid, Spain

    Developer - Telefónica S.A.

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    Telefónica presents 'AURA'

    Published on Feb 26, 2017

    The application of cognitive capabilities to its platforms will allow Telefónica’s customers to know, manage, and control their digital lives with the company, and discover new customer propositions.

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    Article "Telefónica bets on artificial intelligence for its digital transformation"
    Mobile World Congress: Telefónica is putting a ‘brain’ in its network as it launches AI assistant Aura, but says the company will need to transform and digitise every part of the company to take advantage of the opportunity.

    by Mindi Chahal
    February 27, 2017

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