Two years ago we announced that we wanted a new model of relationship with our customers.
At Telefónica we are firmly committed to the digitalisation of our services and the transformation of our networks into the networks of the future.
With all the platforms interconnected, built from our network, we were able to provide Telefónica with Artificial Intelligence capabilities in a natural way.
Aura is Telefónica's Artificial Intelligence. Designed with a purpose: to create a new relationship with the customer based on trust.
Aura is reality.
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