India's first ever Virtual Stores for Yebhi.com across the largest most prominent café chain. NFC powered virtual shopping wall's in 30 cafés across Delhi and Bangalore (India), in the likeness of display racks that one comes across at high-end stores, to enable people to shop off these virtual racks during their coffee break. For indians shopping is a leisure activity with family and friends. The idea was to take Yebhi.com to people and let them shop in leisure over a cup of their favorite coffee! Achieved with the help of an innovation called NFC --microchips that allow for scanning of a magnetic tag via smart mobile phones, consumers were able to just tap and shop on Yebhi.com, with their smart phones, in a matter of minutes. Technology was integrated with a strong creative aspect, to successfully engage shoppers with the brand.
With hundred's of media stories buzzed online in the first week itself, this campaign introduced Indians to online shopping via the revolutionary virtual shopping wall, making it quicker, more fun and extremely simple to shop, with its unique concept of coffee shopping, 1st time consumers overcame their hesitation to shop online as myths were busted and the ease, range as well as deals on Yebhi.com came alive.
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