Pietro Boselli is an Italian engineer, former mathematics lecturer at University College London, model and founder of fashion line Petro Design.
He's modelled Armani, Abercrombie & Fitch and Equinox, and has been on the cover of GQ.
But as the "world's hottest maths teacher," Pietro is aware of his ability to only be in one place at a time.
So, in collaboration with Accelerate, UneeQ is "cloning" Pietro into a digital human. Here's the first step: using a 3D rig to scan Pietro so we can make a pore-perfect virtual rendition of him.
Imagine the future, where celebrities have a stronger digital presence, and can use their virtual selves to partially manage their online brand activities. They can have deeper conversations with millions of fans at once, promote the brands they endorse, and even give instructions on how to use their products.
The future of celebrity brand ambassadors is coming fast. Follow us to join the journey!
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