Augmented Tourism Design at GLOSITH 2017 - Part 1

Published on Jun 28, 2017

The 1st Global Congress of Special Interest Tourism & Hospitality

Name:
Eric Hawkinson
Associate Professor of Learning Design and Technology
The University of Fukuchiyama

Title:
Augmenting Tourism: Augmented Reality Design Principles for Tourism Application

Abstract:
An experiment to examine the potential and design principles of using augmented reality to enhance tourism environments. The ability to mix digital into the real world employs a technology known as augmented reality (AR). The idea is to take information from you and the world around you to then augment that information in a fun or useful way. AR is making another push into the mainstream thanks in big part to the advancement of mobile technology (Wu et al. 2013, Hwang & Wu, 2014). AR takes in information around the learner, this lends affordance to learning environments related to tourism. AR is great for these uses because it incorporates your physical location with GPS data and physical people and things around you with visual data. This study examines several iterations of design and implementation of AR in tourism settings. The results show high interest especially with younger more technology affluent participants, but there are also still major technical barriers to large scale adoption of more advanced features. This project is both creating new tools and examining their use in tourism simultaneously. This makes an opportunity to explore research frameworks that facilitate both the creation of technology tools for tourism but also to examine the research instrumentation that will help collect important data about how effective new technology tools implemented. In presenting the rationale of how and why the design of AR was created and implemented, attention was given to how those designs were tailored to gathering information about their use.


Augmented Tourism Design at GLOSITH 2017 - Part 2

Published on Jun 29, 2017