Article "Tim Cook on Shaping the Future of Apple"
As Apple CEO, he has defied his skeptics and refashioned the world’s most creative company on his own exacting terms. Now, in a frank conversation, he offers new insight into his leadership—explaining why he sees himself as an outsider, how he asserts Apple’s values, and what he does to keep from staring at his iPhone all day.
by Zach Baron
April 3, 2023
Article "Apple has bought an AR headset startup called Mira"
If you’ve ridden the Mario Kart ride at Nintendo World theme parks recently, you’ve used one of Mira’s headsets. The startup also has contracts with the US military.
by Zoe Schiffer and Alex Heath
June 6, 2023
Mira Labs, Inc.
Article "Apple Boosts Spending to Develop Conversational AI"
by Wayne Ma
September 6, 2023
Article "Tim Cook confirms Apple’s generative AI features are coming ‘later this year’"
The Apple CEO says his company is putting “tremendous time and effort” into integrating AI into its software platforms.
by Chris Welch
February 2, 2024
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