Hiroshi Mickey Mikitani

“I started the business to repair society, community and local merchants. They started the business to replace the gigantic merchants, so that's a fundamental philosophical difference, and it is very difficult to change. Employees hate me changing, and I say, if we wanna just copy Amazon, they're gonna hate me.”

Rakuten CEO Mickey Mikitani sits down with LinkedIn Editor in Chief Daniel Roth in Tokyo to discuss company culture, attracting global talents, and how Mikitani deals with competition.

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