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    Computational Advertising -- The Science Behind Online Advertising and its Challenges

    Uploaded on Jan 13, 2012

    Presenter: Mani Abrol, Lexity Labs

    The central challenge in online advertising is -- "showing the best ad to the right user, at the right time to maximize the return for the publisher and the advertiser". As large advertiser networks such as Google, Yahoo, Microsoft and academics are strive to solve this problem, it has led to a new sub discipline in computer science -- Computational Advertising. The goal of this talk will be to understand the challenge and explore the fundamental areas of computer science which are being applied to solve it.

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    Article "Targeted advertising through vehicle choice -- an interesting experiment (and blunt tool)"
    A consortium of vendors is delivering targeted billboard advertising based on some pretty random inputs

    by Ben Kepes
    June 27, 2016

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