Miscellaneous

[Airicist]

Computational Advertising -- The Science Behind Online Advertising and its Challenges

Uploaded on Jan 13, 2012

Presenter: Mani Abrol, Lexity Labs

Abstract:
The central challenge in online advertising is -- "showing the best ad to the right user, at the right time to maximize the return for the publisher and the advertiser". As large advertiser networks such as Google, Yahoo, Microsoft and academics are strive to solve this problem, it has led to a new sub discipline in computer science -- Computational Advertising. The goal of this talk will be to understand the challenge and explore the fundamental areas of computer science which are being applied to solve it.

[Airicist]

Article "Virtual reality: The last frontier in native advertising"

by Alex Debelov
October 18, 2015

[Airicist]

Article "How We Should Be Thinking About Advertising In Bot and Messenger Apps"

by Jarrod Dicker
March 19, 2016

[Airicist]

Article "Targeted advertising through vehicle choice -- an interesting experiment (and blunt tool)"
A consortium of vendors is delivering targeted billboard advertising based on some pretty random inputs

by Ben Kepes
June 27, 2016

[Airicist]

Article "A brief history of artificial intelligence in advertising"

by Lori Goldberg
April 25, 2018

[Airicist]

Rise of the (advertising) machines, Michael Tidmarsh (Ogilvy) Strata Data Conference UK 2019

Uploaded on May 2, 2019

Ogilvy’s Mike Tidmarsh looks at how data and AI are radically reshaping the world of marketing communications and explores the impacts—good and bad—for professionals and consumers alike.

[Airicist]

Article "5 AI-Powered Tools To Automate Ad Campaigns"

by Harshajit Sarmah
May 14, 2019

[Airicist2]

Article "Discussion: AI & ads"
Handle with care

by Christina Moniz and Geetika Srivastava
April 17, 2023

[Airicist2]

Article "KitKat ribs AI in hilarious new ad campaign"
The creative team took a break.

by Joseph Foley
April 17, 2023

[Airicist2]

Article "ReBid launches GPT based AI Assistant for Ad campaign optimization"

April 17, 2023

ReBid, the leading Madtech Intelligence platform, announces the launch of a new GPT-based AI assistant capable of analyzing past campaign data from over 20 ad tech platforms.

rebid.co

Rajiv Dingra