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Thread: Miscellaneous

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    Computational Advertising -- The Science Behind Online Advertising and its Challenges

    Uploaded on Jan 13, 2012

    Presenter: Mani Abrol, Lexity Labs

    The central challenge in online advertising is -- "showing the best ad to the right user, at the right time to maximize the return for the publisher and the advertiser". As large advertiser networks such as Google, Yahoo, Microsoft and academics are strive to solve this problem, it has led to a new sub discipline in computer science -- Computational Advertising. The goal of this talk will be to understand the challenge and explore the fundamental areas of computer science which are being applied to solve it.

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    Article "Targeted advertising through vehicle choice -- an interesting experiment (and blunt tool)"
    A consortium of vendors is delivering targeted billboard advertising based on some pretty random inputs

    by Ben Kepes
    June 27, 2016

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    Rise of the (advertising) machines, Michael Tidmarsh (Ogilvy) Strata Data Conference UK 2019

    Uploaded on May 2, 2019

    Ogilvy’s Mike Tidmarsh looks at how data and AI are radically reshaping the world of marketing communications and explores the impacts—good and bad—for professionals and consumers alike.

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    Article "KitKat ribs AI in hilarious new ad campaign"
    The creative team took a break.

    by Joseph Foley
    April 17, 2023

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    Article "ReBid launches GPT based AI Assistant for Ad campaign optimization"

    April 17, 2023

    ReBid, the leading Madtech Intelligence platform, announces the launch of a new GPT-based AI assistant capable of analyzing past campaign data from over 20 ad tech platforms.

    Rajiv Dingra

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