"Makr Shakr – Robotic ‘barmen’ and crowd-sourced drinks"
by Filip Visnjic
September 4, 2013
Developers:
MIT Senseable City Lab
Carlo Ratti Associati
Home page - carloratti.com/project/makr-shakr
Website - makrshakr.com
youtube.com/Makrshakr
facebook.com/makrshakr
twitter.com/makr_shakr
linkedin.com/company/makr-shakr
instagram.com/makrshakr
Bionic Bar, Quantum of the Seas
Makr Shakr is a new robotic bartending system that allows users to create, in real-time, personalized cocktail recipes through a smart phone application and transform them into crowd-sourced drink combinations. The cocktail creation is assembled by three robotic arms, whose movements - visualized on a large display positioned behind the bar - mimic the actions of a bartender, from the shaking of a martini to the thin slicing of a lemon garnish. The system explores the new dynamics of social creation and consumption - ‘design, make and enjoy’ - and in just the time needed to prepare a new cocktail.
Instead of trying to replace a bartender with a robot, Makr Shakr is a social experiment that looks at how people might embrace the new possibilities offered by digital manufacturing. In Makr Shakr, social connections are woven throughout the co-creation and mixing of ingredients, which are then fed back to the user through the app. With this new technology, consumers can learn from each other, sharing connections, recipes and photos on social networks. Furthermore, Makr Shakr can monitor alcohol consumption and blood alcohol levels - something beyond what a traditional bartender can do - hence promoting responsible drinking.
Makr Shakr will be unveiled at Google I/O in San Francisco on 15 May 2013.
Published on May 14, 2013
Want to mix a drink with your home?
On Wednesday May 15, Makr Shakr - a new robotic bartending system designed by researchers at the MIT Senseable City Lab - will be unveiled at Google I/O in San Francisco. The new mixology system allows users to create in real-time personalized cocktail recipes through a smart phone application and transform them into crowd-sourced drink combinations.
Makr Shakr at Milan Design Week
Published on Oct 23, 2014
Makr Shakr was originally launched in 2013 when Google requested MIT Senseable City Lab and professor Carlo Ratti to develop an installation which studied how new technologies affect people's lives.
The first prototype was revealed to the public during the Milan Furniture Fair 2013, when Makr Shakr was installed in Galleria Vittorio Emanuele II at the heart of Milan.
Makr Shakr was later on presented at Google I/O 2013 After Hours conference in San Francisco, where the audience showed great excitement towards social creation and consumption via the robots.
Makr Shakr - The Story
Published on Apr 9, 2015
Launched in 2014, the Makr Shakr Company aims to empower people with new robotic interactions, especially in the food and beverage sector. The company is dedicated to three core values: creativity, simplicity, enjoyment. The Makr Shakr bar system was designed by award-winning practice
Carlo Ratti Associati, combining future robotics with Italian design roots. The recipient of many awards – including D&AD and Core77 – it was developed in the city of Torino, Italy, the birthplace of Martini and Vermouth. Today Makr Shakr bar system continues with cocktail innovation.
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