Alexa Custom Assistant, Amazon.com, Inc., Seattle, Washington, USA


Alexa Custom Assistant

Jan 15, 2021

Alexa Custom Assistant is a comprehensive new solution that lets device makers and service providers create intelligent assistants, tailored to their brand personality and customer needs. It is built directly on Alexa technology, providing any company access to world class, always-improving voice AI technology, customized with unique wake word, voice, skills, and capabilities. The Alexa Custom Assistant reduces the cost and complexity of building intelligent assistants into automobiles, consumer electronics, mobile applications, smart properties, video games, and a variety of other digital experiences.

"For the first time, Amazon enables companies to access Alexa’s advanced AI to build their own intelligent assistants with Alexa Custom Assistant; Fiat Chrysler Automobiles is the first Automotive OEM to implement in vehicles"

by Ned Curic
January 15, 2021
 

Alexa Custom Assistant | #strategyhacker Update

Jan 15, 2021

Everyone wants to control everything with their voice. Voice assistants are hard to build, and they require big investments in engineering. It should surprise no one that Amazon just launched Alexa Custom Assistant: a service that lets automakers and device manufacturers build their own digital assistants using Amazon’s Alexa technology. Fiat Chrysler will be the first automaker to use the service to develop its own digital assistant for select vehicles.

What does this mean for Apple CarPlay? Amazon, Google, and Apple are all working hard to get carmakers to integrate their technologies into in-car infotainment systems. Big tech will do what big tech does. Big auto will do what it does. Who will benefit most from these partnerships?


"Alexa Custom Assistant"

by Shelly Palmer
January 15, 2021
 
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