PARROT held a press event in the Akihabara district of Tokyo, Japan in mid-March to preview the BeBop Drone. Although the drone had previously been released in other countries, it was new to Japan users and the media, and drew lots of attention and questions.
A strong competitor to the DJI Phantom drone series, the BeBop has a number of unique features that may help to differentiate it from the Phantom drone models. Smaller and lighter than the Phantom series, the BeBop drone is easier to transport and deploy. Being totally self-contained it may have a shorter learning curve for those that are new to the drone market.
At the same time, the BeBop build quality seems cheaper, and less robust than the Phantom. Certainly the battery installation/swap-out process is more problematic for the BeBop. And users are constrained to using the built-in internal camera while Phantom users have the option of using other manufacturers cameras. They can upgrade video performance by swapping cameras as suppliers release newer improved versions.
Japan list prices for the BeBop put it head to head with the Phantom series, which is a problem. The BeBop purchase case would be much easier if it sold for about $200 below the Phantom. Even at $100 lower it might be a reasonable alternative. But, having to pay as much as the Phantom for a product that doesn't deliver equivalent build quality, flexibility, and performance in some areas, is hard to justify.