Dharmesh Shah


HubSpot Spotlight: Dharmesh Shah | INBOUND 2023

Sep 8, 2023

Dharmesh Shah, co-founder and CTO of HubSpot, discusses the potential of generative AI and its impact on business. He shares his personal journey of falling in love with generative AI and how it has influenced his work at HubSpot. He also discusses the future of AI, including the development of AI agents that can work autonomously to achieve specific goals. Dharmesh emphasizes the importance of data in the age of AI, and how it can be used to personalize customer experiences. He also addresses common fears that AI will replace jobs, arguing that AI will instead enhance jobs by reducing mundane tasks and fostering creativity.
 

How to Compete with AI -- and Win | Dharmesh Shah | TEDxBoston

Jul 2, 2025
Most people get this question wrong. When you hear ""How do you compete with AI?"" - do you think compete AGAINST it, or compete USING it?
HubSpot co-founder Dharmesh Shah reveals why your answer determines your future. From his first conversation with AI (2 years before ChatGPT) to watching his 14-year-old son ""program in English,"" Dharmesh breaks down:
✅ How AI actually works (without the technical jargon)
✅ Why banning AI is like refusing spellcheck
✅ The simple shift that turns AI from threat to superpower
✅ What ""Generation AI"" knows that we're still learningThe bottom line: AI won't take your job. Someone using AI will. But here's the twist - AI will take your job and give you a much better one.Ready to go from ""you vs AI"" to ""you to the power of AI""?
 

Dharmesh Shah on AEO, AI Agents, and the ‘AI App Store’

Dec 16, 2025

Being early to SEO helped Dharmesh Shah build HubSpot into a $30B company. Now he's obsessed with something new: AI ranking.It's how to show up when people ask ChatGPT for recommendations instead of Googling.In this conversation, we unpack the entire playbook:
  • AEO (Answer Engine Optimization): SEO for the AI era
  • How to structure content to get cited in AI answers
  • The hidden risk of low-quality AI content
  • Effectively using AI agents as teammates
  • The coming “AI App Store” for agents
Chapters:
0:00 Intro
0:53 The AI ranking opportunity (AEO)
6:14 How to rank in AI chatbots
8:11 Using AI to adapt content for AEO
12:24 Training teams on "AI Intuition"
19:45 Content moats in the AI-slop era
21:57 Dharmesh's new AI agent startup
30:33 AI agent monetization strategy
39:38 The bottlenecks to autonomous agents
45:15 Building teams: humans vs agents
52:49 Why Dharmesh still codes as a billionaire
 
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