Luma AI, Inc., multimodal AI, Palo Alto, California, USA


Luma AI - This is Ray3

Sep 18, 2025

Ray3 is the world’s first reasoning video model, and the first to generate studio-grade HDR. Now with an all-new Draft Mode for rapid iteration in creative workflows, and state of the art physics and consistency. Available now for free in Dream Machine.
Ray3 offers production-ready fidelity, high octane motion, preserved anatomy, physics simulations, world exploration, complex crowds, interactive lighting, caustics, motion blur, photorealism, and detail nuance, delivering visuals ready for high-end creative production pipelines.

Reasoning enables Ray3 to understand nuanced directions, think in visuals and language tokens, and judge its generations to give you reliably better results. With Ray3 you can create more complex scenes, intricate multi-step motion, and do it all faster.

With reasoning, Ray3 can interpret visual annotations enabling creatives to now draw or scribble on images to direct performance, blocking, and camera movement. Refine motion, objects, and composition for precise visual control, all without prompting.

Draft Mode is a new way to iterate video ideas, fast. Explore ideas in a state of flow and get to your perfect shot. With Ray3's new Hi-Fi diffusion pass, master your best shots into production-ready high-fidelity 4K HDR footage. 5x faster. 5x cheaper. 100x more fun.

Ray3’s native HDR delivers studio-grade fidelity. It generates video in 10, 12 & 16-bit high dynamic range with details in shadows and highlights in vivid color. Convert SDR to HDR, export EXR for seamless integration and unprecedented control in post-production workflows.

Learn more about Ray3: https://lumalabs.ai/ray3
 
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