Filmmaking has always been driven by technology. After the Lumiere Brothers and Edison’s groundbreaking inventions, filmmakers unleashed the hidden storytelling power of cameras. Later technological breakthroughs– sound, color, vfx–allowed us to tell stories in ways that couldn’t be told before.
Today is no different. Now is the moment to explore these new tools and shape them for the future of storytelling." - Darren Aronofsky
Google DeepMind teamed up with Primordial Soup, a new venture dedicated to storytelling innovation founded by visionary director Darren Aronofsky, to redefine AI’s role in filmmaking, putting artists in control of technological advancement.
The first project, ANCESTRA, directed by Eliza McNitt, blends emotional live-action performances with generative visuals to craft a deeply personal narrative inspired by the day she was born. Take a look at how it was made.
