Amazon Ads uses Nova Reel to create a video advertisement for a fictional boxed pasta brand. In the whimsical “Pasta City,” buildings are sculpted from towering tubes of cannelloni noodles, the neighborhood is sprinkled with Italian spice landscaping, and the streets are lined with savory marinara sauce, fusilli noodles, and tender meatballs. The ad is an example of how advertisers can bring their products to life and create high-quality content using Nova.