South by Southwest Interactive isn't just about high-minded panels and keynotes filled with big ideas. No sometimes startups do fun, goofy promotions like asking people to battle each other from inside the Bionic Bopper Cars offered by Hammacher Schlemmer. Venturebeat's Tom Cheredar and Anthony Ha boxed it out at the ffMassive party at SXSW 2014 hosted by ff Venture Capital.
