Stella Artois has partnered with digital horse racing platform Zed Run to bring a limited edition NFT collection to auction, where users will be able to buy, breed, and race digital horses.
Lindsey McInerney, global head of tech and innovation for parent company Anheuser-Busch InBev, joined Cheddar to discuss what buyers can expect in their NFT purchases and why the company decided to partner with the horse racing platform.
