Project Titan, building a self-driving electric car, Apple Inc., Cupertino, California, USA

[Administrator]

Article "Apple’s self-driving car strategy still has many holes"

by Ben Dickson
February 8, 2021

 

[Administrator]

Article "The Rumored Apple Car Is Bad News for Elon"
Plus: The Ford heir, presidential briefings, and a sad day for gadget lovers.

by Steven Levy
February 26, 2021

 

[Administrator]

Why Apple will build a car

Mar 4, 2021

And, for good measure, some very good reasons it may not. An Apple car must be distinctive, popular and profitable, or the company has little reason to risk its financial and reputational capital.

"Is an Apple car the next iPod or the next Apple Television?"
It could make a lot of sense and very little sense, at the same time.

by Brian Cooley
March 4, 2021

 

[Administrator]

Article "Tim Cook drops some hints on Apple’s car plans, shares what he thinks of Elon Musk and Tesla"

by Jessica Bursztynsky
April 5, 2021

 

[Administrator]

Article "Apple’s Watch Software Chief Takes Over Self-Driving Car Project"

by Mark Gurman
September 9, 2021

 

[Administrator]

Article "Apple Accelerates Work on Car Project, Aiming for Fully Autonomous Vehicle"

by Mark Gurman
November 18, 2021

 

[Administrator]

Article "Apple Car Project Stands to Benefit From Downfall of EV Startup Canoo"

by Mark Gurman
May 15, 2022

 

[Administrator]

Article "Engineer admits he stole trade secrets while working on the Apple Car"
The case stems from a 2018 investigation

by Mitchell Clark
August 22, 2022

 

[Administrator]

Article "Apple Scales Back Self-Driving Car and Delays Debut Until 2026"
Fully autonomous system is no longer planned for initial debut
Company aims to sell consumer model by 2026 for under $100,000

by Mark Gurman
December 6, 2022

 

[Administrator]

Article "Apple Dials Back Car’s Self-Driving Features and Delays Launch to 2028"
After board meetings, car downgraded to Level 2+ autonomy
Company pushes back launch from 2026 to 2028 at the earliest

by Mark Gurman
January 23, 2024

 

[Administrator]

Article "Apple to Wind Down Electric Car Effort After Decadelong Odyssey"
Executives tell staff to end work on endeavor known as Titan
Employees on some car teams will move to Apple’s AI division

by Mark Gurman
February 27, 2024

 

[Administrator]

Article "How Apple Sank About $1 Billion a Year Into a Car It Never Built"
Tim Cook shut down plans to acquire Tesla before cycling through a junkyard’s worth of self-driving designs over the past decade. The inside story is a case study in indecision.

by Mark Gurman and Drake Bennett
March 7, 2024