Siri, intelligent personal assistant and knowledge navigator for Apple's iOS, Apple Inc., Cupertino, California, USA

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Siri vs. Alexa comparison

Published on Apr 28, 2016

Apple’s Siri and Amazon Alexa are similar in that they’re both voice-controlled virtual assistants, but that’s where the similarities end. Which is better? The Verge’s Lauren Goode reports.

 

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Article "“Siri Already Did It”"
Amazon Alexa vs. Apple Siri

by M.G. Siegler
May 21, 2016

 

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Article "Hey Siri, it’s time to put up or shut up"

by David Pierce
June 11, 2016

 

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Siri's new tricks in iOS 10

Published on Sep 16, 2016

In iOS 10, Siri can control third party apps so you can order a Lyft, send a WhatsApp or pull up animal pins on Pinterest without touching your phone.

 

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Apple's Siri: You're doing it wrong!

Published on Apr 27, 2017

Hey iPhone users - When it comes to Siri – you’re doing it wrong!

Siri does a lot more than just recall contacts. Check out these tips and tricks that’ll turn your iPhone into more than a machine for Facebook and Instagram, including taking advantage of Siri's excellent memory, teaching her how to pronounce names correctly and customizing relationships with the people you have in your contacts.

Not only does using your voice to control your phone feel like you’re finally using modern tech to its full potential, but your thumbs will thank you for the much-needed break.

However you decide to use Siri, just have fun with it!

 

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"Apple hires Google’s AI chief"
Former Google executive John Giannandrea will run Apple's "machine learning and A.I. strategy," and become one of 16 executives who report directly to Apple CEO Tim Cook.
The hire is a victory for Apple, which many Silicon Valley executives and analysts view as lagging its peers in artificial intelligence.

by Jack Nicas and Cade Metz
April 3, 1918

John Giannandrea

 

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Article "Apple introduces the AI phone"

by Sarah Perez
June 7, 2018

 

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Article "iOS 14.5 brings new Siri voices to your iPhone and iPad. Here's how you can use them"
Tired of talking to the same ol' Siri? iOS 14.5 gives you more options for a total of four.

by Jason Cipriani
April 5, 2021

 

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Article "Apple introduces Siri for third-party devices"
Plus, new features for the HomePod Mini and Apple Watch

by Monica Chin
June 7, 2021

 

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Article "Exclusive: Apple testing new Siri natural language generating features starting with latest tvOS update"

by Chance Miller
March 16, 2023

 

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Article "Apple’s Siri Chief Struggles With Turf Wars as New AI Era Begins"

by Wayne Ma
April 27, 2023

 

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Article "Apple’s Revolutionary Leap into AI: Siri’s Transformation into the Ultimate Virtual Assistant"

by Brandon Vincent
November 10, 2023

 

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Article "Apple Will Revamp Siri to Catch Up to Its Chatbot Competitors"
Apple plans to announce that it will bring generative A.I. to iPhones after the company’s most significant reorganization in a decade.

by Tripp Mickle, Brian X. Chen and Cade Metz
May 10, 2024

 

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Article "Apple Readies More Conversational Siri in Bid to Catch Up in AI"

• Company is working on overhaul that employees call ‘LLM Siri’
• Unveiling planned for next year, with rollout coming in 2026

by Mark Gurman
November 21, 2024

 

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Article "Apple reportedly prepping powerful new AI version of Siri for 2026"
Here's what we know about 'LLM Siri.'

by Lance Whitney
November 22, 2024

 

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Article "Why Apple's Future Could Depend on Siri"
Commentary: Apple's virtual helper could be the thread that connects its future products.

by Lisa Eadicicco
December 5, 2024

 

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Article "How Apple Fumbled Siri’s AI Makeover"
Last month, Apple shook up the leadership of Siri and announced an embarrassing delay in new AI-powered features for the assistant. A behind-the-scenes look at the effort shows just how dysfunctional it got.

by Wayne Ma
April 10, 2025

 

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Apple Execs Defend Siri Delays, AI Plan and Apple Intelligence | WSJ

Jun 11, 2025

Apple’s AI rollout has been rocky, from Siri delays to underwhelming Apple Intelligence features. WSJ’s Joanna Stern sits down with software chief Craig Federighi and marketing head Greg Joswiak at WWDC 2025 in Cupertino to talk about the future of AI at Apple—and what the heck happened to that smarter Siri.

Chapters:
0:00 WWDC 2025
0:22 Siri delays and struggles
3:49 Apple Intelligence struggles
6:09 Apple’s AI future