Universal Commerce Protocol (UCP), open standard for agentic commerce, Google Inc., Mountain View, California, USA

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Developer - Google Inc.

developers.google.com/merchant/ucp

 

[Administrator]

"New tech and tools for retailers to succeed in an agentic shopping era"
We’re announcing a new open standard for agentic commerce and AI tools to help retailers connect with high-intent shoppers and drive sales.

by Vidhya Srinivasan
January 11, 2026

 

[Administrator]

Article "Google Bets on AI-Based Shopping With New AI Agents for Retailers"
The search giant is making its first foray into purpose-built AI agents for retail. Meanwhile, major chains are already preparing for the wave of AI agent-based shopping.

by Belle Lin
January 11, 2026

 

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Article "Google announces a new protocol to facilitate commerce using AI agents"

by Ivan Mehta
January 11, 2026

 

[Administrator]

"The AI platform shift and the opportunity ahead for retail"
Google is partnering with retailers to improve the shopping experience for customers end-to-end, including a new open-source agentic commerce protocol and Gemini Enterprise for Customer Experience.

by Sundar Pichai
January 11, 2026