Rockrobo, smart vacuum cleaning robot, Xiaomi Inc., Beijing, China

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Manufacturer - Xiaomi Inc.

 

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[video=vimeo;189292246]http://vimeo.com/189292246[/video]

Rockrobo Smart Vacuum Robot Product Launch Film
October 27, 2016

Relay was briefed by Rockrobo – a brand that is part of the Mi Jia ecosystem of interconnected devices – to create a film to launch a smart vacuum cleaning robot.
In this video, we had a lot of fun bringing the functionality of a vacuum to life. Our mission was to differentiate Rockrobo from the competition and to fully communicate the vacuum’s robust feature set. So we told the story of a family of three, where the daughter uses the smart vacuum to effortlessly clean the house and impress her parents.